Red: The red color is attention-grabbing and elicits an ardent and ingrained reaction. It raises your breath rate and your heartbeat. It represents you to be provocative and aggressive, but also royalty. Therefore, it is most appropriate for businesses related to fitness, traveling, or children, like, adventure lands, gymnasiums, and airports.

Yellow: Yellow is redolent of the sun, and the brightness is very eye-catching. It corresponds with optimism and gives hope. It represents positivity, creativity, and motivation. Therefore, the color yellow is appropriate for businesses related to pool services, travel-related, heating equipment, etc. For example, resorts, hotels, home appliance stores, airports, and so on.

Brown: The brown color is showing the instincts of earth, meaning simplicity. But also depicts durability. However, it is vital to get the right shade as not to look dirty and demeaning. It’ll serve as simplicity and naturality. It is not very common among business services. However, it can still be opted for by fitness services, construction companies, or even auto repair shops or organizations. It is uncommon because of the thin line between adhering to positive qualities or looking like a dump. 

White: White is a color of purity. Nothing says cleanliness better than white. This is why it is common in health care. And so, white is mostly appropriate for hospitals and health care organizations and business services and technology-related businesses.

Before choosing the kind of color you need to adapt, you need to understand the colors psychology in relation. Not only that, understanding your brand’s identity and how you want to portray that is also the basic step.

The color representing your brand in your logo is the first thing people notice about your brand. Through research, it is known that approximately 95 percent of business owners use one or two colors. However, you don’t necessarily need to go with the majority and play by your hand. But you need to get it right.