The Vagina Monologues is an entry point to feminism. It is a light-hearted, episodic play that approaches tough issues both directly and indirectly.
The monologues are often used to raise funds for women’s centers around the world.

This promotional campaign was designed for the 2015 production in Cedar City, Utah.  It served as both a rallying tool internally and a fundraising tool externally, to get invite people to the performance as well as to donate online through GoFundMe.

The results were impressive: The staff and performers responses to the branding campaign were positive, which in turn made them more willing to promote the event. As a result, attendance more than doubled, and total funds raised tripled.