Robyn Strafford's profile

J2O

Robyn Strafford
•
J2O
 
Competiton: YCN
Company: Britvic
 
The competition brief called to redesign the bottle and packaging visuals for their Apple & Mango and Orange & Passion Fruit drinks. The aim for the redesign was to make the product appeal more to a "sophisticated" audience. The new and fresh design is inspired by the flavour of the two fruit blends. The design uses the fruits colour schemes to spark flavour and to visually stimulate the sense, giving the drink a natural, healthy summertime feeling. The playfulness of the colours, fruity visuals and composition not only draws attention to the product on the shelf but around the bottle itself.
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O bottle drinks Rebrand soft drinks carrier Nature repackage fuits juice leaf matt Label
J2O
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Robyn Strafford's profile

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Robyn Strafford's profile
London, United Kingdom

J2O

The competition brief called to redesign the bottle and packaging visuals for their Apple & Mango and Orange & Passion Fruit drinks. The aim for Read More

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