Nice Cream (Branding)
/The Project/
Nice Cream stands as Amsterdam's premier small-batch cremerie, celebrated for its delectable plant-based ice creams.
/The Objective/
Develop a brand visual concept and packaging infused with the vibrant energy and aesthetic of Amsterdam's streetwear scene and culture.
/The Solution/
Developing a visual identity involves customizing a bold experimental typeface that encapsulates the vibrant essence of the city's streets. By prioritizing the logo as the central focus and upholding a consistent monochromatic theme across the packaging, with accents of color reserved exclusively for the flavor stickers, this strategic choice not only enhances practicality but also underscores our dedication to sustainability.
