Mizupai! [Mi - zoo - pie]: Derived from the Japanese word mizu (water) and kanpai (cheers; used when drinking).
Mizupai! is a mobile app which makes clean drinking water accessible to people in third world countries by creating a social awareness movement through daily life activities.
Our target audience is Japanese businessmen and the setting is in Japan. Binge drinking is very common within the lives of Japanese businessmen and it is heavily integrated into their social culture. They are often found at the bar with peers, coworkers, and managers after a long day of hard work in the office.
Users are not only constrained to purchasing a round for the their coworkers and managers, but through Mizupai! they are able to purchase a round equal to a charitable donation for clean water in third world countries.