Brief: reimagine your hometown through the language of colour; create a colour led integrated graphic identity that is tangible for use of the whole community.
Concept: My concept is to focus on helping people recognise colour in Loughborough and be inspired by it.
I wanted to create a fun way of seeking out colour but also something that can be helpful and provide information, especially to tourists.
My aim was to get rid of the dull and mundane reputation the town has.
My aim was to get rid of the dull and mundane reputation the town has.
LOGO DEVELOPMENT
THE MAP HAS PIXELATED REFERENCE POINTS OF PLACES IN LOUGHBOROUGH, THE IDEA IS TO SEEK OUT THESE PLACES AND SEARCH FOR THE MANY WONDERFUL COLOURS IT HAS TO OFFER. THE MAP HAS LOTS OF USEFUL TOURIST INFO FOR EACH LOCATION.
