STUDENT PROJECT
 

Wallqa Restaurant - Branding

 

Wallqa is a restaurant that serves Peruvian cuisine; it is located in a metropolitan area in Miami. Our target market are people with mid income; they can locals or visitors. This awareness campaign targets Peruvians as well as other nationalities. Wallqa will serve different ages, families, couples and business events.

 

The color green, orange and blue are used because they are common in Peruvian textiles. The diamond shape used in the logo represents the Incan culture. The menu is very delicate and it shows a pattern using the diamonds used in the logo; it also has hierarchy between each type of service.