Dallas Auction Gallery
Total Brand Development
Total Brand Development
Dallas Auction Gallery is a family-owned business in the competitive segment of fine art and antique auctions. Sweeney Media Group was brought in for a total brand make-over to compliment their recent growth including a new facility. After earning international attention for its auction treasures and coveted clients, it was time to polish the brand along with the silver. The project included brand strategy based on the sophisticated burgundy color and use of gorgeous items from the various auctions. The project included logo, paper system, promotional items, professional photography, re-touching, web design and development, SEO, interactive presentations, social media development, content and management, international media planning, negotiations and placement, advertising creative, direct mail, database management, exterior/interior design elements and client/referral gift program.
