BurgerKing Straw - Valentine 2014 Ambient Campaign
A reminder from BurgerKing on Valentine's day
The Campaign:
On Valentine's day, a special set of straw comes with every BurgerKing Couple Meal.
Dubbed the "It takes two" straws, these straws only work when two peple drink at the same time.
Not only did these straws make couples come closer together, it help to push up Valentine's day slae for BurgerKing by a whopping 65%.
Corporate Name of Client: Burger King
Account Executive: Hoa Tran
Agency: Y&R Vietnam, Ho Chi Minh City
Executive Creative Director: Kit Ong
Copywriters: Kit Ong/Le Nguyen
Art Directors: Vuong Nguyen/Citta Le
Designers: Citta Le
Account Executive: Hoa Tran
Agency: Y&R Vietnam, Ho Chi Minh City
Executive Creative Director: Kit Ong
Copywriters: Kit Ong/Le Nguyen
Art Directors: Vuong Nguyen/Citta Le
Designers: Citta Le
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Case Study Board
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Social Media
Facebook Fanpage promotion
Facebook Fanpage promotion
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Outdoor Standee
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BurgerKing Valentine Couple Meal
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The Straw Design
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Case Study Video
Thank you!
