As campaign manager for SGA slate Cardinal Direction, I really seeked to create a movement that would inspire students beyond politics.
We took these steps by making a hashtag our slogan and allowing people to personalize the message to fit their own identity. We also made sure our logo was something that people would instantly recognize and seen everywhere.
From there, we found the most influential people on the campus to support us and to become liasons to the student body because this campaign would be nothing without our supporters.