This was a public awareness campaign continuing to stress the importance of organ transplantation through results and great sacrifice. The message was to introduce people who had received organ transplants and share a snippit of their life.

 

Pairs of billboards would often follow one another on roads and highways. The "Meet" billboard appearing before the "Organ Donation" billboard.

 

The message was kept very simple so it could be read at a glance.

 

 

(Below) - A few of the over 50, or so, different billboards created over 3 years for the campaign.