Vikki Cheng's profile

BNZ Literary Awards

Find Your Start
 
The search for the perfect start was to encourage entries in the 2011 BNZ Literary Awards. 
 
The live writing stunt projection took place in Auckland's Aotea Square. It took onlookers by surprise, with opening lines to nearly three hundred short stories projected on an epic scale.
 
But these were no ordinary stories. From a hidden location, a team of writers were drawing inspiration from the bustling square and its many characters.
 
 
Specialities: Digital Art Direction & Design, Animation, Social, Outdoor
 
 
Case study video
 
 
Facebook live stream
 
 
Facebook event invitation
 
 
Twitter trending hashtag – #findyourstart
 
 
Credits
 
Creative Team: Rob McDowell & Jono Aidney
Creative Director: Tim Huse
Digital Creative: Vikki Cheng
BNZ Literary Awards
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BNZ Literary Awards

It was a dark and stormy night when Aotea Square came to life as prose. The scene became the inspiration for hundreds of story starters, with onl Read More

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