The Boston College Shaw Society welcomes all who make legacy gifts to Boston College and is named in honor of Joseph Coolidge Shaw, S.J., who helped found the University through his bequest of books and the proceeds of his life insurance policy. The newly revised Shaw Society needed to launch a vibrant campaign to educate and attract new donors.
Developed and designed a suite of four direct mail pieces featuring the first legacy gift of Fr. Shaw, his personal library. Each piece encourages alumni to write their own chapter of history by making a legacy gift to the School.
Oversized postcard 6x11 for campaign launch.
Two direct mail pieces for Shaw Society focusing on alumni legacy giving and impact.
Final direct mail in the series featuring gift impact.
