Introduction
Campus Vacations is a student travel agency with a demographic that caters towards College and University students. Every year during Winter, Campus Vacations offers a package deal and event known as SnowJam, which takes place in Whistler and Panorama, Bristish Columbia, as well as in Mont Tremblant, Quebec.
The SnowJam student package deal that offers a range from Lift Tickets and Rentals, 2/3 Day Room Accomodation, and Exclusive passes to Night Events hosted by Campus Vacations.
With a new year, and a different theme, 2015 was the year of the Party Igloo. Being that the brand of SnowJam is fun and witty, the goal was to embody the brand and every element that represents SnowJam, but to also make it look exclusive and bright.
There's a pair of eyes peeing through the door, whom of which is the SnowJam Yeti.
Here we also see a sign leading to a hot tub. With the fun and wittiness of the brand, I through some swimming clothing on the sign.
Here we also see a sign leading to a hot tub. With the fun and wittiness of the brand, I through some swimming clothing on the sign.
There's also the image of the red carpet and velvet rope to represent the exclusiveness of SnowJam.
SnowJam is known for the skiing/snowboarding and partying, so what better way to represent that than with a cooler full of beer, red cups, and skiis and a snowboard.
Here we also see beams of colourful light shining through the chimney. To also add more colour, I wrapped the igloo with christmas lights.
The final pieces of the illustration include fireworks which represent the all around fun of being on SnowJam. The igloo is also in sight of a mountain view and a warm but cool sunset backdrop.
