The SmartJet corporate signature is composed of a wordmark and a symbol. It ocuses on the idea of mobility and flight, reminding the viewer of the aircraft and its shadow while taking-off.

 

The SmartJet is a low budgeted carrier, based in Toronto, Canada and the main goal is to become the most preferable carrier with internal and international flights.

 

The objective of this visual identity is to announce SmartJet presence in a visually competitive manner, whicih is of utmost importance as it is crucial to establish a strong recognizable identity amongst the other Canadian airlines.

The brand tagline is Fly witih SmartJet and keep smiling.

Click on the image below to preview the logomark processing

Click on the image below to preview the animation

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