In my last year of Foundation Degree Graphic Design, we had to create a Final Major Project of which we picked what it would envolve. I decided to rebrand Lush Cosmetics as it is one of my favourite brands but doesn't have a strong brand identity. As Lush Cosmetics is popular with females between 16-35 although they market to both genders, with all their products being gender neutral, and all ages; my challenge was to create a new brand identity that still fitted with their values but made it easier to find a certain genre of product and appeal to a wider audience. If you like my work and would like to see more, please appreciate.
