Expedia NFL Super Bowl XLII - 2008
Co-branded integrated campaign with NFL
Expedia and NFL got into a 2 year partnership as the "Official Travel Partner for NFL" The main goal of the partnership was to strengthen the brand awareness and to increase the return on investment by tapping into the huge NFL fan base and other travelers with special deals in the teams city. The campaign included special promotions and exclusive deals for the Pro Bowl ans Super Bowl.
Rich visual language incorporating different elements, team logos, player images and lockups was designed that strengthened the NFL and Expedia partnership. The design was consistent across the complete campaign that included city sales, sweepstakes etc.
