Movistaf Fibra Optica
Agency:
Momentum WW (McCann Erickson Spain).
Client:
Movistar.
Duties:
Concept creation.
Developing of the idea and all the scripts of the videos and text and headlines of the rest of the creative pieces.
Creation, production and develop of the communication campaigns (radio, press, outdoor, social networks).
Design and production of the creative pieces.
Creation, production and develop of the communication campaigns (radio, press, outdoor, social networks).
Design and production of the creative pieces.
Managing the filming and video montage.
Idea:
We had to create a local campaign in two Spanish cities to celebrate that they had the 100% fibre optic network. We decided that the best way to communicate this was to make two videos with the best actors: the neighbours of those two cities.
