Client: Yoga One San Diego
Role: Videography | Creative Direction
Downtown San Diego-based yoga studio, Yoga One, is one of the most established studios in the area, with an incredibly loyal following.
Task: To create a new teacher training video that approached the viewer in a personal and friendly tone. Too easy, because that is exactly Yoga One's true nature.
Process: After interviewing teacher training graduates and current students, surveyed group to identify their potential goals and fears, defined the prospective student's persona, and created a storyboard to address these points in a light and enjoyable tone.
Role: Videography | Creative Direction
Downtown San Diego-based yoga studio, Yoga One, is one of the most established studios in the area, with an incredibly loyal following.
Task: To create a new teacher training video that approached the viewer in a personal and friendly tone. Too easy, because that is exactly Yoga One's true nature.
Process: After interviewing teacher training graduates and current students, surveyed group to identify their potential goals and fears, defined the prospective student's persona, and created a storyboard to address these points in a light and enjoyable tone.
