BIG EYE BRANDING is a Durban based experential company, that services the African continent with promotion innovation. They found an old warehouse structure that needed lots of TLC (including air conditioning), and with a limited budget asked BOTHA + ROAKE to create a suitable environment for their company to incubate ideas. Big Eye Branding promises to deliver ideas that are ”a little bit out there” which formed the basis of our brief. The power of raw african imagery and the owners love of cycling, sport and Afrika Burn, provided us a platform to create meeting spaces inspired by bicycling, pathways coated with rich African imagery and to open up the spaces with industrial window panes.