Sharpie.com Redesign
Client: Sharpie, Newell Rubbermaid
Client: Sharpie, Newell Rubbermaid
Having a separate e-commerce site, a community-based site and a blog can cause confusion when an audience wants to engage with the Sharpie brand. We took all three and created a transparent, seamless destination where Sharpie users can post & share work with each other, find inspirational Sharpie creations from all over the web and learn about new products & promotions all in one place.
ROLES: ACD; Lead design and creative direction in a team of 7 including a creative director,a second ACD, two art directors, and two writers; Developed and sold concept through to the client directly
ROLES: ACD; Lead design and creative direction in a team of 7 including a creative director,a second ACD, two art directors, and two writers; Developed and sold concept through to the client directly
AWARDS: Caples Silver (Branded Websites)
User-generated artwork fills the header and skins the background throughout the new site
E-commerce site + community site + blog = the new sharpie.com
A new global feature where users can search for and purchase any sharpie product in any color
Wrapping the Sharpie blog into sharpie.com gives users a seamless experience.
Concept mood board
Typography mood board
