A team of students in the MA Exhibition Design program, Corcoran School of the Arts and Design at The George Washington University partnered with the International Finance Corporation (IFC) to create a temporary installation and campaign to encourage change in the printing habits of the IFC employees.
The installation was called thINK with the tagline “thINK before you INK.” The campaign was graphically represented through CMYK colors, faces of the global population served by the IFC, and statistics about IFC paper and ink usage. The actual installation, which spanned a several-week campaign at the IFC’s headquarter building, involved digital informational posters, environmentally friendly vinyl applications to the elevators, CMYK colored “tape attacks” to the printers, and a massive suspended installation in the 13-story atrium. All design choices sought to create impact with a limited amount of printing.
The installation was called thINK with the tagline “thINK before you INK.” The campaign was graphically represented through CMYK colors, faces of the global population served by the IFC, and statistics about IFC paper and ink usage. The actual installation, which spanned a several-week campaign at the IFC’s headquarter building, involved digital informational posters, environmentally friendly vinyl applications to the elevators, CMYK colored “tape attacks” to the printers, and a massive suspended installation in the 13-story atrium. All design choices sought to create impact with a limited amount of printing.
