Our customer is looking for a mascot of a possible new hockey team in Arkansas. After researching the local animals in the area, we decided to go with the beaver, an animal related to water.
The first two photos are image of beavers for inspiration.
The first, a side view.
Both images are from the web.
Frontal view.
Reference image from MartinezBeavers.org
Rough Sketch. Starting to create.
First Draft. Creating outline of mascot.
Outlines revision and simplification.
Shading and color. Blue was chosen to represent water, ice, loyalty and strength.
Mark and logo. Repeating the outline of the mark on the logo to unify the combination mark.
Combination mark on white background.
Mark with a gradient for future use.
Beveled combination mark with gradient for online use.
Mockup of jersey and helmet.
Mockup of fan gear.
Photo reference: togpetwear.com
Changed color of highlights to reflect a more southern water feel.
