SAGA TLV, located adjacent to the Flea Market in Jaffa, is an initiative of my family and I. The SAGA began from our family's combined passions for art, design, street art, real estate, and the urge to share and present this in Tel Aviv. It is a unique concept, combining a working space, a gallery and a residence for selected artists. SAGA believes in providing opportunities for the development of art and reinvesting in the artistic community.

 

Co-founding the space with my family was an interesting challenge. Starting with my father acquiring the unique real-estate, I helped develop the concept for the space, met with various key figures in the Israeli and international art field, and created the brand identity. The opening of the space, this past June, only 2 months after beginning the renovation, attracted over 1,000 visitors.

 

SAGA is a dynamic platform for contemporary art and design with an outlook to the future. It presents an innovative approach to art in different media and provides the audience a glimpse into the working processes of local and international, well known and promising artists. 

Nick Kuszyk, aka RROBOTS, a world-renowned artist from Brooklyn New York, was the first solo exhibition presented at SAGA in June 2014. His monumental murals and street art, which are recognizable for their colorfulness and spatial themes, often incorporating robots and other ethereal bodies, can be seen on and in various buildings around the globe. Nick arrived in Israel May 2014 and spent five weeks in SAGA creating new pieces with his exceptional and distinguished style, as well as collaborating with local artists. Just before Nick returned to New York, the audience had an opportunity to meet him in the “studio” space, SAGA TLV, and to view the results of his month-long work in Israel. 

This exhibition was the starting point of a multidisciplinary space, which will host a diverse range of artists – each with his own story.