The main Facebook page featured content of all types and covered wide audience range: quote graphics, links to local news articles, endorsement announcements, voter calls to action and more were all used to engage our followers.

 

One of several audience-specific secondary Facebook pages which allowed our team to produce content tailored to rural Alaska communities. We grew a very loyal and engaged following here which saw some of the highest and most consistent engagement numbers in relation to the number of followers.

 

Twitter

Alaska generally has very low Twitter engagement relative to the rest of the nation, and as such we maintained it as primarily a mirror for content produced for the main Facebook page. We saw higher activity engagement around major campaign events such as debates and election days. Live tweeting during these events yielded better engagement numbers.

 

Print was an integral part of visual communication. Both internal and external needs were met by producing media for press conferences, newspaper ads of all sizes, helper cards to assist volunteers with talking points, voter engagement material and more.