Westside Wholesale | A Leader in Online Home Improvement Distribution and Wholesale Sales
A Magento Enterprise client, Westside Wholesale is a major online distributor of home improvement products to contractors, home-owners, and anyone else buying electrical, plumbing, or HVAC online. The completed platform is a combination of over 10 developer’s hard work and compromise over 5 years. Built from the ground up, the design branches hundreds of thousands of pages, and dozens of custom page layouts.
Every aspect of the shopping cycle has been customized for years through the art of A/B testing and continued page optimization. Among the highest ranking websites in the industry for SEO, you can find Westside Wholesale in searched directly under Home Depot’s website. Although not on the development team, design layouts, and design elements were produced and consulted on through 2 years of analytical study and user behavior tracking and research.
(NOTE: I did not design the website for Westside Wholesale. A large team of Magento developers have worked on this website over the span of 7 years. I served as the Vice President of Marketing, leading a team of 3 to build a massive SEO following, and manage a heftly Adwords and Omni-channel marketing budget.)
