Big Idea advertising agency in Lebanon launches a new Public Service Announcement Campaign reminding people riding bicycles, motorcycles and ATVs on the importance of wearing helmets.
This PSA Campaign is a tribute to Melissa Sfeir who lost her life in the year 2010 in an ATV accident. Melissa had just finished her one month training at Big Idea in the creative department, when we received the sad news. She was a lovely soul, creative mind and wonderful person.
Campaign idea conceptualized, developed, and executed by Edmond H. Sweidy, Founder and Creative Director.
www.bigideacc.com