Casahana Black Tea
Chinese New Year Packaging
年年有鱼 Fishes of Abundance
The Chinese New Year proverb 年年有余 (a homophone to 鱼) literally means
to have leftovers yearly to wish people prosperity and wealth.
to have leftovers yearly to wish people prosperity and wealth.
The packaging features fishes in a net, symbolizing to bring home a good catch.
The Chinese often link fish and water with abundance and affluence. The packaging not only delivers
a good greeting, but also looks attractive and different from other brands.
The Chinese often link fish and water with abundance and affluence. The packaging not only delivers
a good greeting, but also looks attractive and different from other brands.
A simple cardboard box is easy to store and use.
The plastic diecut enables the consumer to see the fishes inside.
The plastic diecut enables the consumer to see the fishes inside.
The packaging uses one single red colour, classic. It is also designed to look like Chinese newspaper collage
to bring back the nostalgic feeling.
to bring back the nostalgic feeling.
The design focuses on chinese typography (with some english for non-Chinese consumers)
about Chinese New Year blessings, poems and beautiful phrases about tea.
about Chinese New Year blessings, poems and beautiful phrases about tea.
8 delicate origami fishes for “fatt” (prosperity) to store tea leaves.
They are reusable as beautiful decoaration.
They are reusable as beautiful decoaration.
