Paul Puckett Poster Campaign
National Silver ADDY Award
National Silver ADDY Award
My former creative director loved fly fishing, so he'd latch onto any opportunity to do work for piscine-related enterprises like a rainbow trout chomping down on an egg-sucking leech (that's some kind of fishing lure). My graphic design buddy and I created this poster campaign to generate some much-deserved word of mouth for Paul Puckett. People send him pictures of the fish they caught and he paints them. It's similar to that singing plastic fish that was popular a few years ago except they don't make people hate you.
