Similac Advance® Print Campaign
Our Custmors are pediatricians, consumer are normal babies & the consumer insight that pediatricians want to make sure that babies can achieve their full growth and development potential.
Most important message:
Similac IQ range supplies specific ingredients to gurantee healthy growth and development for babies from day zero onwards.
What do we want them to feel or think after seeing the advertisment?
Enforce the message about Similac IQ range and highlight the idea that 3 forms can be used sequentiallly to fulfill babies' growth and development needs on the 3 fronts: cognitive, bone & immunity.
Creative Director: Karim Niazy.
Art Director: Hesham Moukhtar.
3D: Amr Kamal.
Graphic Designer: Heba Youssef.
Option Refused
Option Accepted
