A public service announcement used to create awareness of the dangers of texting at the wheel.

 

While advertisements with highly graphic images and footage can be effective and important, I wanted to stray from that and take a new route in reminding people of common household information. This ad is geered towards the tech-savvy generations, teenagers and young adults (the most common age group for distracted driving accidents), and uses emojis to connect to their interests. The goal was to create a billboard advertisement that would be effective, while still quick and easy to read if driving on the highway.