MedNet Lebanon will now be called GlobeMed and the corporate identity, strategy and communication

have been completely redesigned globally, with the first communication campaign to mark the launch

the new brand and positioning due early June 2012. 

The task was to redefine the positioning strategy of GlobeMed, followed by a modernizing rebranding.

Once the master brand was defined, the brand architecture was revamped to globally reflect

the brand values and attributes. 

 

After extensive research of market insights and competition, GlobeMed’s new positioning

centers on reaching out to end-users and educating them on the importance of insurance. 
This will increase the insurance companies’ business and subsequently GlobeMed’s,

whilst providing the market the benefits of insurance. The new signature adopted

to reflect this new positioning, sums it all up: