Seattle Times Marketing was tasked with increasing consumer awareness of the newspaper's yearly Fund For The Needy charity campaign.

 

As part of the group's larger campaign I created animated ads that ran on seattletimes.com. I also created an animated donations tracker for the fund's home page and an e-mail to be sent out to subscribers to the Seattle Times updates mailling list. The tracker was created in Flash using ActionScript to make weekly updates with new donation amounts quick and easy.

 

The fund had a record breaking year eventually surpassing the million dollar mark.