The Blue Ocean Institute is currently ranked sixth among ocean conservation organizations and stands to improve upon that ranking by modifying its visual and brand identity. The organization can present itself with an improved foundation on which to build a better organization and compete against other large
groups. The campaign is geared towards the Institute’s target audience of adults 18-35. The impact from work conducted by this organization is only limited by the identity it exudes and the meaning it holds in the hearts and minds of the citizens of this world.
