The Problem:
We were tasked with creating more awareness and participation for The 20-Minute Makeover - an annual event where Torontonians come out to clean-up the city for 20 minutes on an afternoon in late April.
The Solution:
We built five 10'x 5' signs and placed them in key areas around the city – all for less than the price of one newspaper ad.
The Results:
The PR value far exceeded that of the paid media.
More importantly, the increase in participation far exceeded client expectations.
That year’s event was the most successful to date.
