KooVha portrays the new Zimbabwe generations of artists and pro-active social groups opposing the more conservative government. The brief asked us to come up with an identity that reflected this notion of revolution and which would truly stand out from the other more traditional beer brands. KooVha also launched the Creative Hub, a space for art exhibitions, fairs and music performances in order to support local culture and artists.
We honourably took the challenge and branded / launched the latest revolutionary Craft beer in the Zimbabwe market. We aimed at creating a solid identity that elevated the brand to be positioned among the top 5 beers nationwide.
Koovha is a small, independent yet traditional Zimbabwe’s Craft brewery associated with modern beliefs, which allowed us to create an image translating its core values of freedom, individuality and creativity, and to produce and identity which strikes anyone when seen at a shop, inspired in african art and history, with strong colours and motifs. Art from Zimbabwe dates back thousands of years ago to the San people, who used rock facades and caves across the country as natural canvas for their unique and extraordinary art known as Bushmen paintings. Based on a diverse African culture, more specifically the Zimbabwe culture, extremely detailed in simultaneous conceptually firm and carries an exciting visual flavour.
