QPL is a Doha based luxury brand. QPL launched in 2011 with the aim of offering the community a celebrated perspective on the history of pearl hunting in Qatar.

 

We created a visual identity based around a simple half moon, the ebb and flow of the tide and customised mono typeface that allows for a simple elegant placing of the pearl. This polished icon is embed across applications including signage, tags, stationery and digital executions, resulting in a truly nimble identity.