Client: Good Foodie Media
Project: Brand Identity & Website Development
Year: 2023
Good Foodie Media is all about creating connections. They bring F&B owners and food fans together, mixing amazing stories with unforgettable dining experiences. With a reach extending over 17 brands across 5 ASEAN countries, they’re redefining the blend of food and tech in the F&B world.
Project Overview:
We’re proud to have been part of their journey, helping to streamline and enhance the identity of their diverse brands. Watching their growth and seeing them push the boundaries of what's possible in the culinary world has been incredibly rewarding.
Design Process:
Bold, Trendy, and Youthful:
The Fresh New Look of Foodie Regional Logos This rebrand reflects the dynamic spirit of the Good Foodie Media team. We’ve sharpened the logo, introduced bolder and fresher fonts, and enhanced the color palette to be more vibrant and eye-catching. Each change was made to boost the brand’s trustworthiness and modern appeal while keeping its beloved charm.
Bold: We gave the logo a heavier typeface, increasing its visual impact and making it stand out—a key to effective branding.
Trendy: The logo now features a clean, sans-serif font with refined kerning, embodying simplicity and clarity, ensuring flexibility across various media.
Youthful: The new design radiates a fresh, energetic vibe, particularly appealing to younger audiences with its simplicity and clarity.
Highlights:
We’re excited to introduce foodie.asia! Your new go-to online hub for discovering amazing eateries across Asia.
Features include:
Genuine Reviews: Read authentic reviews from food lovers.
Table Bookings: Book your next dining experience effortlessly.
Exclusive Deals: Find special offers and discounts.
Mouth-Watering Food Videos: Watch engaging videos that bring culinary delights to life.
And there’s more to come—stay tuned for additional fantastic features!
