For this campaign, two art directors collaborated to redesign the main SIM card pack for a telco brand. Our goal was to create a cool, edgy design that aligns with new trends, steering away from the typical hip-hop and skateboard aesthetics. We incorporated a lot of lightning elements to symbolize our fast-speed internet service and to convey a sense of strong, dynamic energy.
The accompanying video, which I’m particularly proud of, was shot over three days in a factory. It features many fun and cool setups, enhancing the overall impact of the campaign.
