滙渔季 · HUIYUJI
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“好时光·好食光”
滙渔季作为年轻的海味零食品牌，诞生在海产富饶的舟山，为当代年轻人提供他们父辈健康干净的饮食环境，为父辈们提供那曾经的美好记忆。
普陀水仙作为舟山的市花，为这座海岛之城平添了一份雅。整个设计的核心便是从普陀水仙入手，将花瓣的形状形作为图提炼，贯穿整个品牌。渔网也是渔民捕捞海鲜的重要工具之一，以此作为品牌的辅助图形，使滙渔季有别于传统的零食品牌，更有属于自己独特的城市韵味。
当我们提炼记忆中的烟火气时，不难发现在路边、市场常能看到红蓝白的编制布，在这中提取了市场红与水产蓝。为契合当时印刷还未如此精准的年代，颜色往更浅的红色和蓝色上做了调整，微妙的向那个时代的设计致敬。
乘风踏浪是舟山这个城市的印记，佳味谨制是滙渔季这个品牌的执着。滙渔季希望使消费者收获的，不仅是一次满足感极强的味蕾体验，更是一份美好记忆的留恋。
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"Good Time · Good Food"
As a young seafood snack brand, Huiyuji was born in the rich and rich Zhoushan, providing contemporary young people with a healthy and clean food environment, and the older generation provides the once beautiful memory.
As a city flower in Zhoushan, Putuo narcissus adds an elegant to this island city. The core of the entire design is to enter the hand from Putuo Narcissus, refine the shape of the petals as a picture, and run through the entire brand. Fishing nets are also one of the important tools for fishermen to fish seafood. As auxiliary graphics of the brand, Huiyuji is different from traditional snack brands and has its own unique urban charm.
When we refine the age of memories, it is not difficult to find that red and blue and white compilation fabrics can often be seen on the side of the road and the market, and the market red and aquatic blue -producing blue. In order to fit the time when printing was not so accurate, the colors were adjusted to the lighter red and blue, and the subtle tribute to the design of that era.
The wind and waves are the mark of the city of Zhoushan. Huiyuji hopes to make consumers gain not only a taste bud experience with a strong sense of satisfaction, but also a nostalgia for good memory.
