The logo designed for Artfluence, an art organization in Eau Claire, WI, captures the organization's core identity. The "A" shape and joining river symbol represent the organization's name, which is a play on "confluence" referring to both the confluence of art and community and the confluence of the Eau Claire and Chippewa Rivers. The logo can also appear as abstract brush strokes, reflecting Artfluence's focus on art and creativity, while the overall design reflects the area's artistic culture.
