Jamiel Yap's profile

Not So Lonely Traveller

Jamiel Yap
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branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia

Not So Lonely Traveller 

is a brand that aims to foster a sense of adventure in everyone, especially those that are able to travel the world to live a fruitful and meaningful life. We will do so by highlighting exotic travel locations that are not so common and showcase their beauty. This shows our audience that there is a wonderful world out there waiting for them to visit.
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
User persona: Target Market Research
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
I conducted secondary research on my target audience and concluded that they are more attracted to...

- Aesthetic designs 
- Colourful illustrations
- Extensive range of designs

The moodboard and styles were light and inspired by hand-drawn graphics
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Final Logos
- Logo made to look like a sticker 
- The ‘O’ looks like the globe 
- The ‘A’ resembles mountains 
- The ‘R’ constitutes the backpack of the man 
- Has various travel elements implemented
Logo Applications
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
I illustrated my storefront banner with places from various parts of the world. This represents that despite the places being worlds apart, our brand will take you on adventures and encourages our audience to journey as well.
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Design Rationale
The illustrations are reminiscent of the drawings you would see in someone’s travel diary where they draw what they see.
Final Designs
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Red Bubble Merchandise
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Social Media Sketches
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Social Media Posts
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
branding Branding design Branding Identity Logo Design visual identity adobe illustrator Social media post marketing Brand Design Socialmedia
Not So Lonely Traveller
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