Fintech Debit Card - Mother's Day Edition
Description : In this project, had the opportunity to design a special edition debit card for a Fintech company , coinciding with Mother's Day.
The objective was to create a visually appealing and resonant design that celebrates the spirit of Parenthood while aligning with the brand identity of the company.
Landing Page Design Concept: Drawing inspiration from parenthood , especially motherhood, my design concept aimed to evoke feelings of love, warmth and appreciation. I added elements that symbolise community which the card design centres around while maintaining a modern and sophisticated aesthetics.
Visual: Card design featured a soft colour palette with shades of green and the the landing page was with a shade of pink to to create a feminine ambiance. A few card design variation was made when developing the design:
1)one was with a mascot
2) one was more minimalist but with a pink stroke to that represents growth associated with nurturing role of parenthood.
This elements were subtly integrated into the landing page design creating an appealing texture that depicts depth
Other graphical elements were included into the landing page design , like custom coins and assets that is unison with the company's brandguide
Conclusion: The design of the Fintech debit card and landing page for Mother's Day successfully captured the essence of parenthood while the visual identity combines a gentle colour palette, thoughtful messaging and essential security features. This project showcases my ability to merge aesthetics with purpose, creating visually appeal that resonates emotionally with the target audience
