BRANDSTAR 2022
星球大会
Brandstar Ceremony 2022 is an annual event initiated by BRANDSTAR, which brings together outstanding brands and people from home to abroad and builds a platform for learning, exchanging and communication about branding. With the theme‘return to the origin’, this year’s ceremony guides brand owners to think about the original intention of branding and how to rebrand in the current marketing environment. From our point of view, there are many possibilities for the expression of ‘return to the origin’. We use the most basic elements that make up a picture —— points, lines and surfaces to wrap all the graphic information in a pure, abstract plane. The blue and green color clash constitutes a gravitational field that plays the role of attracting the audience’s attention and making the information more eye-catching, turning visual communication into an efficient information interaction.
星球大会是由品牌星球 Brandstar 发起，汇聚国内外优秀品牌及行业生态伙伴，以论坛分享、资源链接、星球奖等创新形式，链接品牌创新先锋，搭建学习、交流和互动的平台。本届大会以“回归原点”为主题，有着回应当下的现实意义，又有多维度表达的扩展性。我们回归构成画面的最基本元素——点、线、面，以纯粹的、抽象的、无意义的平面，包裹所有的图文信息。直接的蓝绿撞色构成了一个引力场，发挥受众注意力吸引与大会信息声量放大的作用，将视觉传播变成一场高效的信息交互。
CREATIVE DIRECTOR: Zhang Lianggang 张椋刚
DESIGNER: Zhang Lianggang 张椋刚
MOTION DESIGNER: Patrick Chen 陈楚生
CLIENT: Brandstar 品牌星球
PRESENTED BY: CES 创造元素和系统
