One Manhattan West
[Pop up Ad Design]
Designed by Fiara Publishing Türkiye
Summary: These are ad series designed for limited edition pop up at One Manhattan West. The aim of this project was to attract New Yorkers in Midtown to interact with the building's public space despite the ongoing construction of the building's shorter twin 'Two Manhattan west'. The ads instill reminders of 'life' and 'excitement' to change the perception of residents in neighborhood from 'we do not want to visit an area around construction site' to 'woah, lets visit this place and tell others too'.
