Social media guidelines for clothing brand
For a brand specializing in casual everyday attire, a complete visual identity for social media was developed.
It included styling, color palette, fonts, icons, highlights, design examples for stories and posts, feed grid,
content recommendations, and guidelines with results. Additionally, the logo was reworked.
The brand was divided into two lines, a primary line for adults and a secondary line for children's wear,
with designs for Instagram worked out for each direction. An analysis of all existing brand materials was conducted, and options for stylistic directions of the visual were proposed, reflecting the brand's values
and adding a creative component. A detailed guideline was compiled for further use by social media
managers and designers.
In five months, following the implementation of the new stylistic guidelines, the Instagram profile of the small brand organically increased its number of followers by ten.
