Goal Setting Planner Design
The primary goal of this project was to convey the inspirational essence of the guidebook through two diaries, specifically targeting female audience. An emphasis was placed on preserving lighthouse imagery, which contributed to the iconic status of this book.
Despite the project's demanding timeline, I have successfully achieved the desired outcome. By taking into consideration client's preferences, I have incorporated imagery of lighthouses for the covers. I intentionally altered the style to hand-drawn architectural drawings to establish psychological association with the series title "DRAFT of My Success".
Use of color associations was a key element in my design process. Studies have shown a preference for reddish tones among women, leading to the selection of a pink cover to symbolize healing and peace. Blue was chosen for its widespread popularity and its connotations of trust, peace, and loyalty.
In terms of interior design and layout, I opted for a clean and modern typography and decorations that would appeal to modern women seeking to journal regularly. I also incorporated citations and eye-catching illustrations to spark inspiration among readers.
Previous Design Version:
In conclusion, the design brief was successfully executed through the creation of motivational diary designs that would resonate with young, progressive females.
