LOGO & POUCH BAG
MOJO NOMS
A healthy snack brand that sells natural and vegan-friendly freeze-dried fruits to young, energetic, and health-conscious individuals.
PROCESS & DESIGN
I am developing a logotype with a playful style by designing and arranging the brand name in a more irregular and freeform manner, using orange hues to effectively communicate the brand's message that being healthy is indeed fun and tasty. The playful touch comes through the connection of 'M' and 'j' in a curve, increasing a sense of happiness and freedom. The logotype is presented with text only to allow the audience to easily recall the client's brand name and its playful essence.
Featuring two flavors, mango and strawberry, the pouch bag design embodies the brand's playful essence while maintaining a clean and easily readable aesthetic. To strike this balance, I used a yellow hue and a calligraphy typeface for the pouch bag title, enhancing its visual appeal. By combining visuals of fruits, the pouch bag also adds more vibrancy and vividness. To ensure a clean presentation, especially important for a food product, I arranged the product contents in a simpler, more organized manner and left some space for the background to breathe to maintain the brand's professionalism.
-
Client: Mojo Noms
Designer: Zhi Ying Chow
Some designs have been modified to enhance aesthetics or functionality for presentation on my Behance portfolio. If you recognize your project and have concerns about modifications made, please reach out to me. I respect each client's thoughts and will gladly revert changes as needed. Thank you for your understanding.
