To promote Prime Video's Korean titles in Southeast Asia, my team was tasked with creating a catchy campaign wrapper that could work across Singapore, Philippines, Malaysia and Indonesia regardless of language. 

I proposed K Time! - a straightforward call to binge the best Korean dramas the moment they premiere. For each title launch, I came up with supporting taglines that teased the show's premise and bespoke TikTok ad concepts. The campaign ran both online and on digital out-of-home ads.