Corona - La Vida Más Fina
We were thrilled to partner with Aggressive on Corona's first animated campaign, where we had the opportunity to craft four colorful animated videos.
You need to crack a Corona to let it transport you to a vibrant setting where the sun, Latin beats and friendly moments never ends.
You need to crack a Corona to let it transport you to a vibrant setting where the sun, Latin beats and friendly moments never ends.
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Initial Explorations
Initial Explorations
For each animation, we came up with a different set and different characters. This was the best way to tell the story of such a wide range of products.
Welcome to a friendly block party where strong perspective shots make the dancing truly irresistible.
Welcome to a friendly block party where strong perspective shots make the dancing truly irresistible.
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Styleframes
Styleframes
More than twenty versions of each scene were created in the search of the perfect styleframe. The level of detail in each shot is incredible.
We invite you to watch one scene at a time to appreciate the rich buffets and fancy bars, all decorated to perfection. Special mention goes to the custom type in each video, which conveys the final message of the commercials.
We invite you to watch one scene at a time to appreciate the rich buffets and fancy bars, all decorated to perfection. Special mention goes to the custom type in each video, which conveys the final message of the commercials.
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Animation
Animation
This is a full frame-by-frame video, where the biggest technical challenge was the use of textures. These textures were hand-drawn in 2D, requiring our animators to develop custom brushes to achieve the final result.
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Character design
Character design
The characters embody the Latin spirit, with warm, multicultural vibes and we played with styles, vibrant clothing choices and personalities.
Living La vida más fina with the perfect outfit! Here you can see some of the many tests we produced to create this large crew. Each one is different, each with its own unique style.
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Storyboards
Storyboards
In the realm of production, perfection is not born in an instant. Every intricate detail is meticulously crafted, and in the world of animation, this attention to detail is amplified. Setting the stage, defining the cast, and meticulously planning each frame are crucial steps that pave the way for the styleframe and animation phases. The project you just witnessed is the culmination of a month's worth of storyboarding, and we've assembled these storyboards for your viewing pleasure. Can you appreciate the precision and adherence to detail in each shot? Even in its rough form, the vision was already etched in stone.
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Más Familia
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Más BBQ
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Más Hangouts
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Más Nights In
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Behind the scenes
Behind the scenes
To capture every realistic detail of an ice-cold Corona, the videos adopted a mixed media approach, featuring live-action studio shots of the beers, combined with stunning 2D animations and illustrations for a cool, modern, and pop feel.
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Thanks!
Credits
♦ Creative agency MullenLowe
♦ Production company Aggressive ♦ Direction Aggressive
♦ Directors, ECDs Alex Topaller, Daniel Shapiro ♦ Creative directors Riccardo Albertini, Filippo Martinelli ♦ Exec. Producer Alex Aab ♦ Producer Kat Jassmann ♦ DP Etienne Proulx ♦ Key Grip Joe Gajewski ♦ Chief Lighting Technician Jules Tomko ♦ Production Supervisor Gail Wettengel ♦ Assistant Production Supervisor Andy Pearson ♦ Product Specialist Jay Neander (DragonFly Films) ♦ Product Specialist Asst. Scott Coleman (DragonFly Films) ♦ Product Specialist Asst. Emily Carter (DragonFly Films) ♦ Product Specialist Coord. Marquee Neander (DragonFly Films) ♦ Key Costumer Martha Heppler ♦ Phantom Tech Bryan McLean ♦ Prop Master Ashley Irons ♦ Wardrobe Martha Heppler ♦ VFX Supervisor Daniel Shapiro ♦ Editors Adam Thomson, Jason Yantz ♦ Post Head of Production Alexander Aab ♦ Post Producers Dustin Pownall, Alex Aab, Lauren Cooper ♦ Post Coordinator Isabella Crawford ♦ Art Director Filippo Martinelli ♦ Illustration Lorenzo Florissi, Federica Amico, Pasquale Garibaldi, Bitasi ♦ Animation Riccardo Pagano, Laura Tomelleri, Federico Bressan, Jose Goyo Moreno, Pedram Taghavi, Gaston Herrera, Andrea Nobis, Riccardo Albertini, Joëlle Carreño, Kyrylo Novikov, André Boyd, Marta Sofia Marzullo, Federica Rotoloni, Maria Grazia Fabbri, Matilde Simoni, Inaki Amurro ♦ Lead Compositor, Finishing Alejandro Taylor ♦ Additional Compositing Andrea Nobis, Filippo Martinelli, Riccardo Albertini, Daniel Shapiro ♦ Online Conform Alejandro Taylor, Dan Shapiro ♦ Storyboard Artists Mercer Boffey, Laura Tomelleri, Eleonora Giuffrida ♦ Colorist Dominik Deras ♦ Producer Dana Sakaieva ♦ Audio CAYA
